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Training in Global Business World
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Traning and Development Home » Training in Global Business World
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With the expansion of the organization, Human Resource job in no longer limited to their native country but has extended worldwide. Localization is a key to successful expansion that helps in improving upon workforce connections, doing the wok effectively and efficiently, and reducing global turnover.
As the organizations are expanding globally, training has become quite an essential ingredient to improve performance. However, unavailability of budget necessary to achieve goals results the training function to be at the bottom of priority list. Besides that, managers do not fully adapt according to the local environment for the transfer of training. Very often, managers use minimum of locally suitable resources or the most critical material like employee handbooks.
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Training success in various countries requires cross cultural literacy i.e. understanding of how cultural differences across nations can affect the way training is given. At the same time, different cultures may or may not be supportive in the transfer of training, in the sense that cultural factor may lower or raise the cost of training.
Case Study – A very brilliant marketing professional went to Arab for the sale of his company’s soft drink. But he came back with no results.
When asked about the failure of the mission, he answered that he prepared three cartoons.
Cartoon-1- Displaying a man looking exhausted and tired, is walking in desert in scorching heat.
Cartoon-2- Displaying the same man opening bottle and drinking the soft drink.
Cartoon-3- Displaying the man feeling alive and refresh again.
Though, his strategy was good, unfortunately fails because he was unaware that Arab people read from right to left.
Moral here is localization is a key to success.
There are some major barriers in the transfer of training when it comes to giving training in other countries.
- Culture
- Values and Norms
- Attitude
- Age, Gender, and Professional Status
- Language
- Social Structure
- Individual
- Group
- Assumptions
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